Bet365 Sports Review

About Bet365

With Bet365 only entering the US sports betting market for the first time in 2018, it's possible that as an American gambler, you will know little or nothing about this British brand that has already gained such a stellar reputation elsewhere in the world. The company was founded in 2000 and maintains its headquarters in Stoke-on-Trent, England.


The assortment of promotions that Bet365 already serves up for the American market is an impressive one. You can typically help yourself to all of the below as a Bet365 member, although it should be noted that this is not an exhaustive list and the latest promos at the time of your visit to the site may differ from these.

  • Early payout offers

  • Money back offers

  • Accumulator bonuses

  • Parlay bonuses

Sports Betting Types and Markets

You can try your luck on all of these sports and more at Bet365, with the sheer breadth of opportunities probably being what you would expect from a bookmaker that has already been established and successful for so long overseas.

  • Football

  • Australian rules

  • Baseball

  • Basketball

  • Boxing/UFC

  • Horse racing

  • Ice hockey

  • Soccer

  • Tennis

  • Virtual sports

Given Bet365's status as a British brand, you might imagine it would be an especially advantageous place to bet on soccer, or “football” as it's known on that side of the Atlantic - and you'd be right.

There's plenty of opportunity at any one time for rewarding traditional and live, in-play betting on matches in such major soccer competitions as the English Premier League, Spanish Primera Liga, Italian Serie A, UEFA Champions League, and UEFA Europa League.

Betting Coverage

As we mentioned above, live in-play betting is certainly a thing at Bet365, encompassing a hugely in-depth range of sporting fixtures across the categories of soccer, tennis, American football, baseball, basketball, and many more.

However, there's also the option to immerse yourself in an even more realistic, as-if-you-were-stood-at-the-kiosk sports betting experience, by live-streaming sporting fixtures such as the latest greyhounds and darts events.

On the subject of live streaming, you can also watch sports like soccer, tennis, and basketball through Bet365 from your iPhone, iPad, or Android device; you can qualify for this simply by having a funded account or by having placed a bet in the last 24 hours.

Software & Graphics

The Bet365 US site uses a grey and green design in line with that of its UK counterpart, characterized by everything being logically laid out and easy on the eye.

The green banner across the top of the page, for instance, gives you quick access to the likes of the “Sports” and “In-Play” sections of the site, as well as to the casino, live casino, poker, and bingo categories, which present you with other obvious ways to burn time as a Bet365 member.

The bet slip, meanwhile, can be easily reviewed on the right-hand side of the page, and if you wish to browse the latest gambling opportunities on offer in other sports, you just need to look to the left-hand sidebar.

Deposit and Withdrawal Methods

At the time of this review being written, it was yet to be confirmed what exact payment methods would be available for those gambling via the US version of Bet365. However, American bettors can probably expect to be able to select from a broad range of options, given that all of the following are presently accepted on the UK site.

  • Maestro

  • Visa Debit

  • MasterCard

  • Visa

  • PayPal

  • Paysafecard

  • Skrill

  • Skrill 1-Tap

  • Neteller

  • Entropay

  • Bank wire

  • Check

Withdrawals for users of the British site are generally swift and usually free, with those using a debit or credit card to take funds out of their account able to have their money in just 1-5 banking days. This processing time shortens to within 24 hours when an e-wallet or virtual prepaid card is used.

Customer Support

If you click the “Services” link near the top right-hand corner of the homepage and select “Help” from the drop-down menu that opens up, a window will spring up that gives you answers to many of the queries you are most likely to have. The various sections here touch on such subjects as deposits, withdrawals, account verification, responsible gambling, and more.

Thankfully, even if your question isn't covered in this support database, there are also a lot of ways to get in touch directly with site staff. These include sending an email, chatting with an advisor online, or calling a member of the team via one of the many listed toll-free numbers. The latter two sources of help are available on a 24 hours a day, 7 days a week basis, so you shouldn't struggle too much to get a response from the right people.

Bottom Line

Bet365 is a true international gambling heavyweight that has entered the US market in serious style. Its American site provides as fully-featured an experience as those gambling in the company's native UK are accustomed to, treating bettors to a broad range of exciting sports and a barely less enthralling selection of promotions and other perks. The site is also quite pleasing to look at and use.

Sign up to Bet365 now that it's in the States, and you might just regret that you weren't able to use this respected brand's services on these shores until as recently as 2018.

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