If you haven’t heard of the 888 brand before, or have only come across it every now and then, there’s a good reason for that – it’s much better known in Europe than here in the US, and indeed, still provides its sports betting offerings predominantly on the other side of the Atlantic.
The brand was actually created in 2008 and is a subsidiary of 888 Holdings plc, which can trace its own history back to 1997. In theory, such a long past as a trusted gambling firm should leave 888sport well-placed to succeed on these shores. But does it actually excel?
Much like with its regional variants across the world, the US version of 888sport offers a tempting assortment of promotions, including:
An exclusive welcome offer
Both obvious and lesser-known sporting categories are represented at 888sport, encompassing the likes of:
Given the brand’s European roots – indeed, it is still headquartered in Gibraltar near Spain – we aren’t surprised that it offers an especially in-depth range of opportunities to bet on soccer.
Indeed, there were more than 61,000 markets being offered in this category at the time of our review, covering massive European leagues like the English Premier League, Spanish La Liga, and Italian Serie A. By contrast, baseball had fewer than 500 active markets on the site.
While 888sport comes in the form of a nicely presented desktop site, you can also access an optimized mobile version, either by downloading the app to your phone via the relevant page of the site or simply navigating to the site through your smartphone’s web browser.
Live betting is another specialty of 888sport’s, and it’s exactly what it sounds like – a form of gambling that takes place as the action happens, rather than in advance of the given sporting fixture. It certainly adds dynamism to your betting experience, and you can do it at 888sport across such popular sports as football, rugby, tennis, cricket, and more.
Whether you use the desktop or mobile version of the site, it’s an easy one on the eye, with a distinctive black and orange color scheme that makes it instantly identifiable as 888sport. From the homepage of the desktop site, you’ll see the main navigational options laid out across the orange banner at the top of the page, and a list of sports in the left-hand sidebar.
The mobile site looks pretty similar, except that it makes use of several ‘hamburger’ menus in the top left-hand corner of the page to keep everything tidy.
You might imagine that a site with as strong an international presence as 888sport would give you a lot of options for putting down a deposit, and you’d be right, with all of the below being offered:
Instant Banking by Citadel
Diners Club International
In common with other reputable online sportsbooks, 888sport may ask to verify your identity before you are permitted to withdraw any money from your account. This measure is in place to guard against potential online fraud, and there are multiple verification documents that you may be asked to provide as part of this process. These include a copy of a current photographic ID, as well as a copy of the front and back of any credit or debit cards that you used to fund your account.
If you added money to your account with a credit or debit card or any of a range of other payment methods, the minimum withdrawal requirement is $6.
Hover your mouse cursor over the “Help” link on the site’s main navigational banner, and you will see a wealth of options for receiving assistance, including a complete ‘online help’ database with useful information in relation to bonuses and promotions, deposits, withdrawals, sports betting rules, technical issues, and much more. There’s a short Frequently Asked Questions (FAQs) section here, too.
But even if your question isn’t answered in the FAQs, there’s also the possibility of calling the site’s customer support representatives via the provided toll number or sending an email.
888sport may not be the most familiar name to US sports betting aficionados as of present, but we suspect this is likely to change very soon. The site’s vast range of represented sports – encompassing both popular and lesser-spotted options – certainly has something to do with that. But the selection of bonuses and promotions specifically geared towards sports fans is also very promising, and the wider site is informative and easy to use, which helps if you’re a relative betting novice.
We wouldn’t mind seeing a comprehensive VIP or loyalty scheme being introduced any time soon – the absence of which is one of the site’s few obvious weaknesses. But all in all, 888sport is still a very competitive and welcome addition to the American sports betting scene.